A selection of projects developed during my studies, exploring visual identity, typography, and visual communication across print and digital formats.
Art direction product photography for OUD VIBRANT LEATHER perfume
This project focused on product photography for a multi-channel marketing campaign, including social media, print, and digital platforms. I was responsible for the full photographic process, from concept development and research to production and final imagery.
The subject was OUD VIBRANT LEATHER Eau de Parfum, a warm, aromatic fragrance. Through the use of warm tones, leather textures, and natural elements, the images were designed to convey sophistication and reflect the product’s distinctive character and target audience.
Art direction, design and rebranding for Brodie’s Books, an online bookshop
This project involved developing a new brand identity for an independent online bookstore specializing in rare and exclusive books. The rebrand aimed to reposition the shop as a community hub, expanding its presence through physical and mobile experiences.
The work included logo design, visual identity, packaging for coffee and gifts, and branded applications across physical formats. All elements were brought together in a cohesive brand manual defining color, typography, and overall visual direction.
